# Print Up — AI Brand Context

Brand system: **Точный край / Precise Edge**  
Relationship: **Print Up · by CODUP**

## Identity

- Latin name: **PRINT UP**
- Cyrillic name: **ПРИНТ АП**
- Latin descriptor: **PRINTING HOUSE**
- Cyrillic descriptor: **ТИПОГРАФИЯ**
- Essence: **Печать, которая работает на бренд.**
- Positioning: a precise, contemporary production partner for print, packaging and branded merchandise.

## Logo selection

- Russian-language layouts: `assets/brand/logos/logo-cyrillic-primary.svg`
- International and technical layouts: `assets/brand/logos/logo-latin-primary.svg`
- Small square spaces: `assets/brand/logos/logo-mark-color.svg`
- Keep at least one orange-triangle height of clear space around the lockup.
- Do not redraw, stretch, rotate, recolor selectively or add effects.

## Color tokens

| Token | HEX | Role |
|---|---:|---|
| Ink | `#111111` | type and production block |
| Paper | `#F5F2EC` | warm neutral background |
| Teal | `#2F7773` | guides, systems and navigation |
| Vermilion | `#F0441D` | UP gesture and primary action |
| Mist | `#DEDCD6` | rules and quiet surfaces |
| Muted | `#6D706F` | secondary copy |

## Typography

Use **Manrope**. Display weight 800, heading 700, label 600, body 400. Fallback: Arial, Helvetica, sans-serif. Uppercase is appropriate for short headlines, labels and service categories; use sentence case for body copy.

## Layout grammar

Use a strong asymmetric editorial grid, square geometry and generous negative space. Signature elements are registration crosses, thin teal guides, a black production block, a 45-degree rising white cut and a vermilion corner triangle. Avoid gradients, shadows, glass effects, excessive rounding and decorative 3D styling.

## Voice

Direct, informed, energetic and useful. Lead with the client result, use concrete production language, prefer short active sentences and sound like an experienced partner.

Example headlines:

- Печать, которая работает на бренд
- От макета до готового тиража
- Точный цвет. Чистый край. В срок.
- Print that works for the brand

## Generation prompt

> Create a Print Up brand layout using the Precise Edge system. Use a warm paper-white field (#F5F2EC), deep ink black (#111111), muted production teal (#2F7773) and one controlled vermilion accent (#F0441D). Build a strong asymmetric editorial grid with generous negative space, registration crosses, thin teal guides, a black production block, a 45-degree rising white cut and a vermilion corner triangle. Use Manrope in bold uppercase for short headlines and regular Manrope for body copy. Keep the result precise, tactile, contemporary and production-ready. Include the correct PRINT UP or ПРИНТ АП logo lockup with the descriptor and by CODUP endorsement when space allows.

Negative prompt:

> No gradients, shadows, rounded bubble cards, glassmorphism, 3D chrome, neon colors, handwriting, playful mascots, generic CMYK splashes, fake QR codes, distorted logos or unlicensed fonts.

## Machine-readable source

Canonical JSON: `data/brand-ai.json`  
PHP JSON endpoint: `api/brand.php`  
AI page: `ai.php`