{
  "brand": {
    "name_latin": "PRINT UP",
    "name_cyrillic": "ПРИНТ АП",
    "descriptor_latin": "PRINTING HOUSE",
    "descriptor_cyrillic": "ТИПОГРАФИЯ",
    "endorsement": "CODUP.PRO",
    "relationship": "Print Up is an independent printing-house brand in the CODUP.PRO ecosystem and inherits the KOD system language.",
    "concept": "KOD в материале / KOD in Material",
    "essence": "KOD превращает цифровую идею в материальный результат.",
    "positioning": "A technology-led production partner that translates digital ideas into print, packaging, merchandise and physical environments.",
    "personality": ["systematic", "precise", "material", "confident", "human"]
  },
  "logo": {
    "idea": "An isometric KOD cube unfolds: one production face becomes a physical printed sheet.",
    "meanings": {
      "top_ink_face": "System, discipline, control and a shared quality standard.",
      "teal_face": "KOD ecosystem, digital competence and movement through the process.",
      "graphite_face": "Production, equipment, technical expertise and execution control.",
      "mint_sheet": "The finished physical result: print, packaging, merchandise or another carrier.",
      "unfolding": "The transition from digital idea and layout to a produced object."
    },
    "primary_latin": "assets/brand/logos/logo-latin-primary.svg",
    "primary_cyrillic": "assets/brand/logos/logo-cyrillic-primary.svg",
    "mark": "assets/brand/logos/logo-mark-color.svg",
    "clear_space": "Keep at least half the height of the top cube face around the mark or lockup.",
    "minimum_sizes": {
      "horizontal_screen": "180 px wide",
      "horizontal_print": "38 mm wide",
      "mark_screen": "32 px",
      "mark_print": "12 mm"
    },
    "rules": [
      "Use the Latin lockup for international and technical contexts.",
      "Use the Cyrillic lockup for Russian-language communication.",
      "Keep the descriptor and CODUP.PRO endorsement when space allows.",
      "In a favicon or very small space, use the mark without descriptor or endorsement.",
      "Never redraw, separate, stretch, rotate, recolor or add effects to the mark."
    ]
  },
  "colors": {
    "kod_ink": {"hex": "#202327", "rgb": [32, 35, 39], "role": "System, typography and primary dark surfaces"},
    "kod_teal": {"hex": "#2B9286", "rgb": [43, 146, 134], "role": "Digital competence, navigation and process"},
    "production_graphite": {"hex": "#47555A", "rgb": [71, 85, 90], "role": "Equipment, production and secondary dark surfaces"},
    "printed_sheet": {"hex": "#BEE7DD", "rgb": [190, 231, 221], "role": "Material result and key highlight"},
    "system_paper": {"hex": "#F7F8FB", "rgb": [247, 248, 251], "role": "Primary neutral background"},
    "white": {"hex": "#FFFFFF", "rgb": [255, 255, 255], "role": "Clear space and reverse typography"}
  },
  "typography": {
    "primary": "Manrope",
    "license": "SIL Open Font License 1.1",
    "weights": {"display": 800, "heading": 800, "label": 600, "body": 400},
    "fallback": "Arial, Helvetica, sans-serif",
    "case": "Use uppercase for short display messages and labels; use sentence case for body copy.",
    "tracking": "Tight in large display headlines, open in descriptors and labels, neutral in body copy."
  },
  "layout": {
    "principle": "A modular editorial system based on isometric faces, unfolding planes and controlled transitions from digital to material.",
    "grid": "Use clear columns, strong hierarchy, generous negative space and deliberate overlaps only when they never reduce readability.",
    "signature_elements": [
      "isometric cube modules",
      "unfolded sheet planes",
      "KOD teal process fields",
      "mint result highlights",
      "cropped but recognizable mark fragments"
    ],
    "corners": "Mostly square; a small functional radius up to 10 px is acceptable for UI containers.",
    "effects": "No gradients, drop shadows, glass effects, glossy fake 3D or decorative outlines. The logo itself uses controlled flat isometric geometry."
  },
  "imagery": {
    "preferred": "Macro photographs of paper, substrates, edges, packaging, equipment details and hands working with finished objects.",
    "composition": "Pair one tactile detail with a disciplined modular grid and enough clear space for short copy.",
    "avoid": ["generic office stock photography", "fake printing equipment", "CMYK paint splashes", "neon cyber imagery", "soft lifestyle pastels"]
  },
  "voice": {
    "tone": "Precise, clear, businesslike, technologically informed and human.",
    "principles": [
      "Show the transition from idea to produced result.",
      "Lead with a concrete benefit or deliverable.",
      "Use production terminology only when it helps the reader.",
      "Prefer short active sentences and verifiable claims."
    ],
    "sample_headlines": [
      "KOD в материале",
      "Идея становится материалом",
      "Из системы — в готовый тираж",
      "Digital ideas become physical"
    ]
  },
  "generation": {
    "prompt": "Create a Print Up brand layout using the KOD in Material system. Show a controlled transition from digital system to physical result. Use KOD Ink (#202327), KOD Teal (#2B9286), Production Graphite (#47555A), Printed Sheet (#BEE7DD), System Paper (#F7F8FB) and white. Build a modular editorial grid from flat isometric faces and unfolding sheet planes, with generous negative space and clear hierarchy. Use Manrope ExtraBold for short display headlines, Manrope Medium for labels and Manrope Regular for body copy. Keep the result precise, material, contemporary and production-ready. Include the correct PRINT UP or ПРИНТ АП logo with its descriptor and CODUP.PRO endorsement when space allows.",
    "negative_prompt": "No gradients, shadows, glossy 3D, rounded bubble-card language, glassmorphism, chrome, neon colors, handwriting, playful mascots, generic CMYK splashes, distorted logos or unlicensed fonts.",
    "required_checks": [
      "Correct Latin or Cyrillic lockup",
      "Exact five-color palette",
      "Logo clear space preserved",
      "Unfolded mint sheet remains the result cue",
      "Readable typography with no overlap or clipping",
      "CODUP.PRO written exactly",
      "No prohibited effects"
    ]
  },
  "endpoints": {
    "human_brandbook": "index.php",
    "brandbook_pdf": "output/pdf/printup-brandbook.pdf",
    "ai_page": "ai.php",
    "json": "api/brand.php",
    "markdown": "docs/brand-ai.md",
    "llms": "llms.txt"
  }
}