{
  "brand": {
    "name_latin": "PRINT UP",
    "name_cyrillic": "ПРИНТ АП",
    "descriptor_latin": "PRINTING HOUSE",
    "descriptor_cyrillic": "ТИПОГРАФИЯ",
    "endorsement": "by CODUP",
    "relationship": "Print Up is the printing-house brand within CODUP.",
    "concept": "Точный край / Precise Edge",
    "essence": "Печать, которая работает на бренд.",
    "positioning": "A precise, contemporary production partner for print, packaging and branded merchandise.",
    "personality": ["precise", "confident", "practical", "inventive", "human"]
  },
  "logo": {
    "idea": "A sheet or production block is cut by a rising diagonal; the vermilion triangle expresses UP, growth and a finished corner.",
    "primary_latin": "assets/brand/logos/logo-latin-primary.svg",
    "primary_cyrillic": "assets/brand/logos/logo-cyrillic-primary.svg",
    "mark": "assets/brand/logos/logo-mark-color.svg",
    "clear_space": "Keep at least one triangle height around the full lockup.",
    "minimum_sizes": {
      "horizontal_screen": "180 px wide",
      "horizontal_print": "38 mm wide",
      "mark_screen": "48 px",
      "mark_print": "18 mm"
    },
    "rules": [
      "Use the Latin lockup for international and technical contexts.",
      "Use the Cyrillic lockup for Russian-language communication.",
      "Keep the descriptor and by CODUP endorsement when space allows.",
      "Never redraw, stretch, rotate, recolor selectively or add effects."
    ]
  },
  "colors": {
    "ink": {"hex": "#111111", "rgb": [17, 17, 17], "role": "Primary type and production block"},
    "paper": {"hex": "#F5F2EC", "rgb": [245, 242, 236], "role": "Warm neutral background"},
    "teal": {"hex": "#2F7773", "rgb": [47, 119, 115], "role": "Systems, guides and service navigation"},
    "vermilion": {"hex": "#F0441D", "rgb": [240, 68, 29], "role": "UP gesture and primary action"},
    "mist": {"hex": "#DEDCD6", "rgb": [222, 220, 214], "role": "Rules and quiet surfaces"},
    "muted": {"hex": "#6D706F", "rgb": [109, 112, 111], "role": "Secondary copy"}
  },
  "typography": {
    "primary": "Manrope",
    "license": "SIL Open Font License 1.1",
    "weights": {"display": 800, "heading": 700, "body": 400, "label": 600},
    "fallback": "Arial, Helvetica, sans-serif",
    "case": "Use uppercase for short headlines, labels and service categories; sentence case for body copy.",
    "tracking": "Use open tracking for descriptors and labels; normal tracking for body copy."
  },
  "layout": {
    "principle": "Swiss editorial structure combined with visible print-production registration logic.",
    "grid": "Use strong columns, asymmetric hierarchy and generous warm-white space.",
    "signature_elements": [
      "registration cross and crop-mark pattern",
      "black production block",
      "45 degree rising cut",
      "vermilion corner triangle",
      "teal guide lines"
    ],
    "corners": "Mostly square. Small functional radius up to 4 px is allowed only for controls.",
    "effects": "No gradients, drop shadows, glass effects or decorative 3D styling."
  },
  "imagery": {
    "preferred": "Macro photographs of paper, ink, substrate texture, finishing edges, packaging and hands at work.",
    "composition": "Crop decisively; combine one tactile hero image with graphic guide lines and ample negative space.",
    "avoid": ["generic office stock photography", "fake printing equipment", "neon cyber imagery", "soft lifestyle pastels"]
  },
  "voice": {
    "tone": "Direct, informed, energetic and useful.",
    "principles": [
      "Lead with the result for the client.",
      "Use concrete production language without unnecessary jargon.",
      "Prefer short active sentences.",
      "Sound like an experienced partner, not an anonymous factory."
    ],
    "sample_headlines": [
      "Печать, которая работает на бренд",
      "От макета до готового тиража",
      "Точный цвет. Чистый край. В срок.",
      "Print that works for the brand"
    ]
  },
  "generation": {
    "prompt": "Create a Print Up brand layout using the Precise Edge system. Use a warm paper-white field (#F5F2EC), deep ink black (#111111), muted production teal (#2F7773) and one controlled vermilion accent (#F0441D). Build a strong asymmetric editorial grid with generous negative space, registration crosses, thin teal guides, a black production block, a 45-degree rising white cut and a vermilion corner triangle. Use Manrope in bold uppercase for short headlines and regular Manrope for body copy. Keep the result precise, tactile, contemporary and production-ready. Include the correct PRINT UP or ПРИНТ АП logo lockup with the descriptor and by CODUP endorsement when space allows.",
    "negative_prompt": "No gradients, shadows, rounded bubble cards, glassmorphism, 3D chrome, neon colors, handwriting, playful mascots, generic CMYK splashes, fake QR codes, distorted logos or unlicensed fonts.",
    "required_checks": [
      "Correct language lockup",
      "Exact palette values",
      "Logo clear space",
      "Only one dominant vermilion accent",
      "Readable type at final size",
      "No prohibited effects"
    ]
  },
  "endpoints": {
    "human_brandbook": "index.php",
    "ai_page": "ai.php",
    "json": "api/brand.php",
    "markdown": "docs/brand-ai.md",
    "llms": "llms.txt"
  }
}